What’s employee advocacy, anyway? 🧐
Let us briefly introduce you to employee advocacy…
Employee advocacy is enabling employees to become brand ambassadors. In this capacity, they promote your company’s products and services, by sharing its values and messages, and generally enhance your reputation through social media and other communication channels.
In an employee advocacy program, you can encourage employees to share content on their personal social media profiles, participate in public events, and engage with customers and potential clients in ways that support the organization’s marketing and branding goals.
3 benefits of employee advocacy for companies:
- Increased Employee Engagement: Employee advocacy programs can foster a sense of pride and ownership among employees, as they become ambassadors for their organization. This can lead to increased employee engagement, loyalty, and productivity. A great asset in Employer Branding as well.
- Greater Trust and Credibility: When employees share positive messages about their company and its products or services, it can help to build greater trust and credibility with customers and stakeholders. People are more likely to trust the opinions of employees than they are to trust marketing messages or advertisements.
- Cost-effective Marketing: Employee advocacy can be a cost-effective marketing strategy, as it relies on the organic sharing of content and messages by employees rather than paid advertising. This can be particularly beneficial for small and medium-sized businesses with limited marketing budgets.
The aim is to amplify the company’s message through the trusted voices of the employees.
With them onboard, you can provide a more authentic and relatable perspective than official marketing channels alone and employee advocacy programs benefit both the company and the employees involved.
For the company, they can increase brand visibility, drive engagement with customers, and improve brand perception. For employees, they can boost personal brand recognition, increase social media presence and influence, and enhance their professional development by building communication and networking skills.
Curious about the necessary steps? We have collected a checklist for you: Download to track your Employee Advocacy Launch