What is in it for me?

There are many benefits to achieve with an employee advocacy program – both for the company and for the employee personally.

Maybe they need to be convinced or maybe you simply wish to highlight why this work is important.

Remember that employee advocates are employees who voluntarily promote and share positive stories. Here are some benefits that employee advocates can enjoy:

Personal and professional development

By becoming an advocate, employees can develop new skills, such as social media marketing, content creation, and public speaking. This can help them to grow professionally and enhance their personal brand.

Increased visibility

Advocates can gain more visibility within their company and industry by being recognized as thought leaders or subject matter experts. This can lead to increased opportunities for career advancement or professional growth.

Sense of purpose

By promoting their employer’s products or services, advocates can feel a sense of purpose and pride in their work, which can lead to increased job satisfaction and engagement.

Enhanced network

Advocates can expand their network and build relationships with customers, industry peers, and influencers. This can help them to stay up-to-date with industry trends and connect with potential future employers or clients.

Potential rewards

Some companies offer rewards or incentives for employees who become advocates.

Overall, employee ambassadors can gain personal and professional benefits, while the company can benefit from increased brand awareness, credibility, and customer loyalty.