User group tags

User group tagging is a process of assigning tags or Brandwatch labels to user groups based on their specific group characteristics, interests, location, or channel preferences.

This enables you to match relevant content to relevant employee segments in their Sociuu Hubs and tailor your efforts to target each group more effectively.

Here are some key aspects of user group tagging:

Tagging criteria

Users can be tagged based on their group name, department, location, interests/themes, or content source

Tagging process

User group tagging can only be done manually. Manual tagging involves adding tags to user groups individually.

Tagging benefits

User group tagging helps you to create more personalized and relevant campaigns that can increase engagement and conversion rates. It also enables you to target specific user groups with tailored content in the Sociuu Hub that are more likely to resonate with their interests and preferences.

Overall, user group tagging is a value when you want to deliver personalized experiences, especially in employees’ personal SociuuHubs.