How to Identify Users and Ambassadors

Employee ambassadors are employees who promote and advocate for their employer’s brand and values on social media and other platforms. Identifying and finding employee ambassadors can be a valuable strategy for businesses to increase their brand awareness and credibility.

1. First, you have to decide on the structure:

Do all admins have access to the same groups of ambssadors? – Central organisation – or should users be divided by admins? – Decentralised organisation

2. Next, you need to decide how to find and add users to the program. This is called Opt-in or Opt-out

Adding users by Opt-out

As an admin, you select which users and how many you will need in your program. This method requires less effort compared to Opt-in.

Going for Opt-in

Users will sign up for the program. You will have dedicated ambassadors in your program however recruiting will need ongoing campaigning and awareness for new ambassadors to join.

Here are identifiers for employee ambassadors:

1. Look for employees who are active on social media: Start by identifying employees who are active on social media platforms such as LinkedIn, Twitter, Facebook, and Instagram. These employees may already be sharing company news or talking about their work on their personal profiles.
2. Check for engagement: Look at the employee’s social media activity to see how engaged they are with their network. This includes the number of followers, likes, comments, and shares they receive on their posts.
3. Look for employees who are passionate about the company: Identify employees who are passionate about the company’s mission and values. These employees are more likely to become strong advocates for the brand.
4. Identify employees who are knowledgeable about the industry: Look for employees who have knowledge and expertise in the industry. They can help to build the company’s reputation as a thought leader in the industry.

Overall, identifying and finding employee ambassadors requires a proactive approach and a willingness to engage with employees who are passionate about the company’s mission and values.